In February 2011 Google launched Panda, a new update to its algorithm that aims to "punish” link farms, excessive ads, unoriginal content, duplicate content or article directories that have a large number of authors and that write mostly oriented to SEO.

Panda how does e-commerce?

Unfortunately the e-commerce websites have several things in common with article directories: an e-commerce website tends to have a lot of pages (one per product) and we add different colors, sizes and other product variants gives us as a result a lot of pages for the same product, creating a huge problem of duplicate content.

If we also consider that the product pages focus on the images and have hundreds of links to featured products related products and all variants of the same product, th ... Read more »