A relatively short time but with an impressive boom, companies are closely linked with Facebook because its social media strategy passes and inexorably by this network. But as we have explained at some point the marketing operation channeled through a virtual community cannot be organized so capricious or create it because "everyone uses it” it very much depends on the reputation of the brand and can ruin any campaign built around a new product.
The Community manager has an important role in this field but do not forget that the tactics of the company being the administrator of the community which must have sufficient capacity to implement it and the skills to be able to convey what is need to communicate. Once you create a professional profile with a corporate image it
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