As a business owner, you should always strive to be easy to find. In the physical world, a phone number and an address listing in your local phone book helps customers locate your establishment. On the internet, your website address is similar to your physical address. Search engines are like your phone directory and search engine results are akin to the listings in the phone directory. However, there are many differences between the two. For example,

• Search engine results are not fixed, they can change from day-to-day.

• Results are not indexed alphabetically, which makes them even harder to find.

• You can’t always be sure what search terms a customer will enter to locate the products and services your business provides.

• The scope of search engines results is much larger than your local phone book.

Attracting Customers with SEO

Businesses realize that their website is an important marketing tool, designed to capture the attention of anyone who visits. What many businesses don’t understand is how to attract those visitors in the first place. Luckily, there are ways to help get your website noticed by search engines. Search Engine Optimization, (SEO) is a series of techniques used to improve your sites visibility with major search engines. The idea of SEO is to influence the order in which pages shows up in search results. The closer to the top a page is, the more opportunity there is to be seen by potential customers.

READ MORE AT : http://optiinfo.wordpress.com/2013/04/04/seo-services-target-your-business-for-success/

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