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11:43 AM
Google Panda Change & SEO Impact on Ecommerce Sites

In February 2011 Google launched Panda, a new update to its algorithm that aims to "punish” link farms, excessive ads, unoriginal content, duplicate content or article directories that have a large number of authors and that write mostly oriented to SEO.

Panda how does e-commerce?

Unfortunately the e-commerce websites have several things in common with article directories: an e-commerce website tends to have a lot of pages (one per product) and we add different colors, sizes and other product variants gives us as a result a lot of pages for the same product, creating a huge problem of duplicate content.

If we also consider that the product pages focus on the images and have hundreds of links to featured products related products and all variants of the same product, the chances that Google confuse our site and an article directory is very large.

And how do we avoid this?

Clearly, if you want to appear on Google, you have to follow their rules.

Add unique content

On many occasions web masters themselves copied and pasted the web content description that gives the dealer EVIL! Assuming the other sites that sell the same products to do the same we have a huge problem of duplicate content. Although it seems a long and tedious task we have to create our own descriptions, it can be at least 150 characters. Another way to create original content that facilitate the user to comment.

Remove duplication

This is a huge problem with Panda. Say you have 100 products, if for each of these products have a filter to sort by price, size, color and gender in the end we have more than 500 pages of which 80% are duplicated.

The solution to any problem is to add a label parameters rel = canonical to the original page, with this you can simply avoid any confusion on the part of Google to the original page.

Another possible solution is to tell Google via Google Webmaster Tools > Settings> URL parameters which parameters to ignore when indexing your web pages.

What pandas do not seem so cute?

The idea that when Google had launched it this update was not exactly making things easier for those who are dedicated to this. In short, if you have an e-commerce website do two things: you write descriptions and careful when adding filters to the products  and how well the ad reads "Never say no to Panda”

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