The social commerce is defined as the branch of electronic commerce that involves the identity of the buyer 2.0 through the use of social media to promote the process of buying / online selling with the intention of generating new business opportunities through Personalization.

With the explosion of social networks and the increasing use of these spaces by consumers to interact with brands. Social commerce has been a significant increase in recent years. Even it is estimated that over the next few years the social commerce will grow 16% , surpassing other recurring activities such as downloading online content in social networks by up to 22%.

Thus, the marks will be vital to pay attention to this branch of commerce to make the most of it.

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