All customers are very important. So why do companies let them go? There are many excuses why people can get off the boat: a change of lifestyle and new consumption patterns, or just a new preference for competition. But the main reason that a customer is going is because they feel not satisfied toward a brand, a product or service.

1. Never assume you know what your customer wants: Maybe you think you know deep down what they need and want the market. What if you’re actually wrong? The first reason why new businesses fail is because companies try to create demand where none exists. Or, start from ideas that were not tested or complicating ... Read more »